Mass Marketing Means Appealing To The Masses

Fans, True Fans, Are Hard To Find And Precious. Just A Few Can Change Everything. What They Demand, Though, Is Generosity And Bravery.

Blaming The System Is Soothing Because It Lets You Off The Hook. But When The System Is Broken, We Wonder Why You Were Relying In The System In The First Place.

Leaders Lead When They Take Positions, When They Connect With Their Tribes, And When They Help The Tribe Connect To Itself.

The Question Is Not Will You Succeed? But Rather, Will You Matter?

People Are Buying Only One Thing From You: The Way The Engagement (hiring You, Working With You, Dating You, Using Your Product Or Service, Learning From You) Makes Them Feel.