Obsess About Customers, Not Competitors.

People Loved Their Horses, Too. But You Don't Keep Riding Your Horse To Work Just Because You Love It.

If We Think Long Term, We Can Accomplish Things That We Couldn't Otherwise Accomplish.

If You Never Want To Be Criticized, For Goodness Sake Don't Do Anything New.

Obsess About Customers, Not Competitors.

We're Working To Lower The Cost Of Spaceflight So That Many People Can Afford To Go And So That We Humans Can Better Continue Exploring The Solar System. Accomplishing This Mission Will Take Time, And We're Working On It Methodically.