Now To What...? How We Teach People

We Either Put Out 6 Different Flavors Of Jam Or 24 Different Flavors Of Jam And We Looked At 2 Things. First, In What Case Were People More Likely To Buy A Jar Of Jam?

Well Certainly Not Having Any Choice - Having Your Entire Life Dictated By Others.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.

[americans] Think That Choice, As Seen Through The American Lens, Best Fulfills An Innate And Universal Desire For Choice In All Humans. Unfortunately, These Beliefs Are Based On Assumptions That Don't Always Hold True In Many Countries, In Many Cultures.

I Think That Too Ended Up Affecting A Lot Of The Different Research Questions That I Later Asked Was Really Was About Well To What Extent... How Do We Balance Choice As Possibility And Choice As Limitations?