My Mother Was Very Protective Of Her

Advertising Holding Companies Used To Boast About Their Share Of The Advertising Market. Now They Are Proud Of How Much Of Their Business Is Not In Advertising.

If You Can’t Reduce Your Argument To A Few Crisp Words And Phrases, There’s Something Wrong With Your Argument.

When A Company Owns One Precise Thought In The Consumer's Mind, It Sets The Context For Everything And There Should Be No Distinction Between Brand, Product, Service And Experience.

Sibling Relationships Are Complicated. All Family Relationships Are. Look At Hamlet.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.