Sibling Relationships Are Complicated. All Family Relationships

Advertising Must Respect The Intelligence Of Its Audience And If It Does Not Prompt Them To Think, It Will Be Instantly Dismissed.

All Media Owners Want To Attract Advertising Revenue. Google Is No Different.

Nobody Has A Magic Lamp Which Can Tell You In Advance Whether What You Say Will Be Effective In Persuading An Audience.

Politics Is Its Own World. It Is A Court And If The King's Eye Lights On You, You Are A Powerful Figure. If The King's Eye Wanders Elsewhere, You Are Out, Whatever Your Title.

In Fact, I Argue That The Future Of Advertising, Whatever The Technology, Will Be To Associate Each Brand With One Word. This Is One Word Equity. It's The Modern Equivalent Of Having The Best Site On The High Street, Except The Location Is In The Mind.