Most Clients Expect Experience Design To Be A Discrete Activity, Solving All Their Problems With A Single Functional Specification Or A Single Research Study. It Must Be An Ongoing Effort, A Process Of Continually Learning About Users, Responding To Their Behaviors, And Evolving The Product Or Service.
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Most Clients Expect Experience Design To Be
Dan Brown
Most Clients Expect Experience Design To Be A Discrete Activity, Solving All Their Problems With A Single Functional Specification Or A Single Research Study. It Must Be An Ongoing Effort, A Process Of Continually Learning About Users, Responding To Their Behaviors, And Evolving The Product Or Service.
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