Modern Technology Has Become A Total Phenomenon

It Is The Emergence Of Mass Media Which Makes Possible The Use Of Propaganda Techniques On A Societal Scale.

It Was With The Industrial Revolution, As Society Plunged Ever More Eagerly Into The Conquest Of Material Riches And Bent All Its Energies To The Accumulation Of Goods, That Material Poverty Became A Major Problem. Obviously, This Meant Abandonment Or Downgrading Of Spiritual Values, Virtue, Etc. To Share Or Not To Share In The Increase Of The Collective Wealth-this Was The Number One Question. It Was The Desire To Acquire Wealth That Prompted The Poor To Start Fighting.

The Goal Of Modern Propaganda Is No Longer To Transform Opinion But To Arouse An Active And Mythical Belief

Propaganda Tries First Of All To Create Conditioned Reflexes In The Individual So That Certain Words, Signs, Or Symbols, Even Certain Persons Or Facts, Provoke Unfailing Reactions...the Important Thing Is That When The Time Is Ripe, The Individual Can Be Thrown Into Action By The Utilization Of The Psychological Levers That Have Been Set Up.

Because Of The Myth Of Progress, It Is Much Easier To Sell A Man An Electric Razor Than A Straight-edged One.