Because Of The Myth Of Progress, It

Almost Always, It Is The Conviction That 'i Am Right' Or 'my Cause Is The Cause Of Justice' That Triggers Violence. That Is, ...the Moment Propaganda Does Its Work, Violence Is Unleashed. And Violence Can Be Reduced By Countering This Propaganda.

Mass Media Provides The Essential Link Between The Individual And The Demands Of The Technological Society.

Journalistic Content Is A Technical Complex Expressly Intended To Adapt Man To The Machine.

No Technique Is Possible When Men Are Free. Technique Requires Predictability And, No Less, Exactness Of Prediction. It Is Necessary, Then, That Technique Prevail Over The Human Being.

Propaganda Tries First Of All To Create Conditioned Reflexes In The Individual So That Certain Words, Signs, Or Symbols, Even Certain Persons Or Facts, Provoke Unfailing Reactions...the Important Thing Is That When The Time Is Ripe, The Individual Can Be Thrown Into Action By The Utilization Of The Psychological Levers That Have Been Set Up.