It's Not Creative Unless It Sells.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

If You Ever Have The Good Fortune To Create A Great Advertising Campaign, You Will Soon See Another Agency Steal It. This Is Irritating, But Don't Let It Worry You; Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

Nobody Has Ever Built A Brand By Imitating Somebody Else's Advertising.

You Will Never Win Fame And Fortune Unless You Invent Big Ideas.

Shakespeare Wrote His Sonnets Within A Strict Discipline, Fourteen Lines Of Iambic Pentameter, Rhyming In Three Quatrains And A Couplet. Were His Sonnets Dull? Mozart Wrote His Sonatas Within An Equally Rigid Discipline - Exposition, Development, And Recapitulation. Were They Dull?.