Nobody Has Ever Built A Brand By

Nowadays It Is The Fashion To Pretend That No Single Individual Is Ever Responsible For A Successful Advertising Campaign. This Emphasis On "teamwork" Is Bunkum - A Conspiracy Of The Mediocre Majority.

To Advertisers: "do Not Compete With Your Agency In The Creative Area. Why Keep A Dog And Bark Yourself?"

I Have A Theory That The Best Ads Come From Personal Experience. Some Of The Good Ones I Have Done Have Really Come Out Of The Real Experience Of My Life, And Somehow This Has Come Over As True And Valid And Persuasive.

Agencies Which Frequently Work Nights And Weekends Are More Stimulating, More Successful - And More Profitable.

Every Advertisement Should Be Thought Of As A Contribution To The Complex Symbol Which Is The Brand Image.