In Times Of Adversity And Change, We

Customers Must Recognize That You Stand For Something.

We Have A Big Opportunity In China. We Think The Number Of Stores Here Can Rival The Number In North America.

In Many Places Where Coffee Is Grown, Deforestation Is A Major Issue. With Starbucks' Position In The Marketplace And The Respect And Relationships We Have, We Can - And Have, In Some Cases - Been Able To Educate And Influence People.

Victory Is Much More Meaningful When It Comes Not Just From One Person, But From The Joint Achievements Of Many.

I'm In A Different Position Than Most Ceo's. I'm A Founder. I'm Not A Hired Ceo. Now, I Can Be Fired By The Board, But Most Ceo's Are Hired By The Board.