In Many Places Where Coffee Is Grown,

When I Returned As Ceo In 2008, Starbucks Had Forgotten That Meaningful Innovations Balance An Organization's Heritage With Modern-day Relevance And Market Differentiation, So We Had To Reorient. In One Brainstorming Session, We Visited And Observed Great Retailers, Then Asked Ourselves, 'if Starbucks Did Not Exist, What Type Of Coffee Experience Would We Create?

Companies Should Not Have A Singular View Of Profitability. There Needs To Be A Balance Between Commerce And Social Responsibility... The Companies That Are Authentic About It Will Wind Up As The Companies That Make More Money.

The Growth Of The Company And The License That Starbucks Has Is To Participate In Other Food And Beverage Opportunities. We Have A Global Business... And In Many Parts Of The World, Tea Is Much, Much Bigger Than Coffee, And We're Going To Bring Tea And Bring Our Capability And Our Understanding Of What We've Done For Coffee To Tea.

I Conduct My Life With An Expectation That People Will Do The Right Thing. Yet Even With All My Experience, I Am Still Surprised When They Do Not.

People Around The World, They Want The Authentic Starbucks Experience.