In The Western Tradition, We Have Focused

The Effective Executive Knows That It Is Easier To Raise The Performance Of One Leader Than It Is To Raise The Performance Of A Whole Mass. She Therefore Makes Sure She Puts Into The Leadership Position, Into The Standard-setting, The Performance-making Position The Person Who Has The Strength To Do The Outstanding Pacesetting Job. This Always Requires Focus On The One Strength Of A Person And Dismissal Of Weaknesses As Irrelevant Unless They Hamper The Full Deployment Of The Available Strength.

Fortunately Or Unfortunately, The One Predictable Thing In Any Organization Is The Crisis. That Always Comes. That's When You Do Depend On The Leader: The Job Of The Leader Is To Build An Organization That Is Battle-ready, That Has High Morale, That Knows How To Behave, That Trusts Itself, And Where People Trust One Another.

Marketing Is The Distinguishing, Unique Function Of The Business.

Making Changes To Better Appeal To Customer Is Innovation.

Many Studies Of Research Scientists Have Shown That Achievement (at Least Below The Genius Level Of An Einstein, Bohr, Or A Planck) Depends Less On Ability In Doing Research Than On The Courage To Go After Opportunity.