'in Search Of Excellence' - Even The

Cost Does Not Equal Value... And Low Cost Parts Decrease Brand Equity For A Very Long Time.

Passion. The Life Of An Entrepreneur Is Occasionally Exhilarating, And Almost Always Exhausting. Only Unbridled Passion For The Concept Is Likely To See You Through The 17-hour Days (month After Month) And The Painful Mistakes That Are Part And Parcel Of The Start-up Process.

Nearly 100% Of Innovation-from Business To Politics-is Inspired Not By "market Analysis" But By People Who Are Supremely Pissed Off By The Way Things Are.

The Little People Will Get Even, Which Is One Of A Thousand Reasons Why They Are Not Little People At All. If You're A Jerk As A Leader, You Will Be Torpedoed. And Usually It Won't Be By Your Vice Presidents; It Will Be On The Loading Dock At 3am When No Supervisors Are Around.

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.