If You Can't Be Bothered To Work

In The '20s They Were Telling Us Wed All Have Our Own Private Plane And Take Vacations To The Moon.

Transferring Successfully To The Next Generation Means Producing Work That's As Good As Or Better Than The Work Of The First Generation That Founded The Agency.

I Can't Say The Advertising Model Is Obsolete Yet But It Doesn't Make A Lot Of Sense In The Long Range.

First, This Isn't About Telecommuting, Because We Still Have Offices That People Will Come To Regularly When They Need To Brainstorm Together, Meet With Clients, Or Do Research In The Library.

If You Can't Be Bothered To Work On Saturday, Don't Bother To Come In On Sunday.