If There Were A Prerequisite For The

The Best Designers In The World All Squint When They Look At Something. They Squint To See The Forest From The Trees - To Find The Right Balance. Squint At The World. You Will See More, By Seeing Less.

Technological Advances Have Always Been Driven More By A Mind-set Of 'i Can' Than 'i Should' Technologists Love To Cram Maximum Functionality Into Their Products. That's 'i Can' Thinking, Which Is Driven By Peer Competition And Market Forces But This Approach Ignores The Far More Important Question Of How The Consumer Will Actually Use The Device Focus On What We Should Be Doing, Not Just What We Can.

The Problem Isn't How To Make The World More Technological. It's About How To Make The World More Humane Again.

Too Little Confidence, And You're Unable To Act; Too Much Confidence, And You're Unable To Hear.

We Seem To Forget That Innovation Doesn't Just Come From Equations Or New Kinds Of Chemicals, It Comes From A Human Place. Innovation In The Sciences Is Always Linked In Some Way, Either Directly Or Indirectly, To A Human Experience.