If Customer Ignorance Is A Profit Centre

In The Long Term The Most Important Question For A Company Is Not What You Are But What You Are Becoming.

An Adaptable Company Is One That Captures More Than Its Fair Share Of New Opportunities. It's Always Redefining Its 'core Business' In Ways That Open Up New Avenues For Growth.

If Customer Ignorance Is A Profit Centre For You, You're In Trouble.

You Can't Use An Old Map To See A New Land.

The Problem With The Future Is That It Is Different, If You Are Unable To Think Differently, The Future Will Always Arrive As A Surprise.