Ideas Alone Can Be Works Of Art;

Most Ideas That Are Successful Are Ludicrously Simple

All Of The Significant Art Of Today Stems From Conceptual Art. This Includes The Art Of Installation, Political, Feminist And Socially Directed Art.

When Words Such As Painting And Sculpture Are Used, They Connote A Whole Tradition And Imply A Consequent Acceptance Of This Tradition, Thus Placing Limitations On The Artist Who Would Be Reluctant To Make Art That Goes Beyond The Limitations.

When An Artist Uses A Conceptual Form Of Art, It Means That All Of The Planning And Decisions Are Made Beforehand And The Execution Is A Perfunctory Affair. The Idea Becomes A Machine That Makes The Art.

The Most Interesting Characteristic Of The Cube Is That It Is Relatively Uninteresting. Compared To Any Other Three-dimensional Form, The Cube Lacks Any Aggressive Force, Implies No Motion, And Is Least Emotive. Therefore, It Is The Best Form To Use As A Basic Unit For Any More Elaborate Function, The Grammatical Device From Which The Work May Proceed.