Most Ideas That Are Successful Are Ludicrously

Banal Ideas Cannot Be Rescued By Beautiful Execution.

Conceptual Art Became The Liberating Idea That Gave The Art Of The Next 40 Years Its Real Impetus.

Don’t Worry About Cool, Make Your Own Uncool.

When Words Such As Painting And Sculpture Are Used, They Connote A Whole Tradition And Imply A Consequent Acceptance Of This Tradition, Thus Placing Limitations On The Artist Who Would Be Reluctant To Make Art That Goes Beyond The Limitations.

When An Artist Uses A Conceptual Form Of Art, It Means That All Of The Planning And Decisions Are Made Beforehand And The Execution Is A Perfunctory Affair. The Idea Becomes A Machine That Makes The Art.