I Think It Is Often Easier To

The Ultimate Search Engine Would Basically Understand Everything In The World, And It Would Always Give You The Right Thing. And We're A Long, Long Ways From That.

We Have Always Tried To Concentrate On The Long Term, And To Place Bets On Technology We Believe Will Have A Significant Impact Over Time. It's Hard To Imagine Now, But When We Started Google Most People Thought Search Was A Solved Problem And That There Was No Money To Be Made Apart From Some Banner Advertising. We Felt The Exact Opposite: That Search Quality Was Very Poor, And That Awesome User Experiences Would Clearly Make Money.

I Think It Is Often Easier To Make Progress On Mega-ambitious Dreams. I Know That Sounds Completely Nuts. But, Since No One Else Is Crazy Enough To Do It, You Have Little Competition. There Are So Few People This Crazy That I Feel Like I Know Them All By First Name. They All Travel As If They Are Pack Dogs And Stick To Each Other Like Glue. The Best People Want To Work The Big Challenges.

As Devices Multiply And Usage Changes, Many Users Coming Online Today May Never Use A Desktop Machine, It Becomes More And More Important To Ensure That People Can Access All Of Their Stuff Anywhere.

The Amazing Thing Is That We're Part Of People's Daily Lives, Like Brushing Their Teeth. It's Just Something They Do Throughout The Day While Working, Buying Things, Deciding What To Do After Work And Much More. Google Has Been Accepted As Part Of People's Lives.