I Can't Stand Callow Amateurs Who Aren't

Positioning Should Be Decided Before The Advertising Is Created

You Have Only 30 Seconds In A Tv Commercial. If You Grab Attention In The First Frame With A Visual Surprise, You Stand A Better Chance Of Holding The Viewer. People Screen Out A Lot Of Commercials Because They Open With Something Dull. When You Advertise Fire-extinguishers, Open With The Fire.

Can Advertising Foist An Inferior Product On The Consumer? Bitter Experience Has Taught Me That It Cannot. On Those Rare Occasions When I Have Advertised Products Which Consumer Tests Have Found Inferior To Other Products In The Same Field, The Results Have Been Disastrous.

Talent, I Believe, Is Most Likely To Be Found Among Nonconformists, Dissenters, And Rebels.

The Mission Of A Great School Is Not To Cram You With Facts So That You Can Regurgitate Them...this Gives Many Boys Such A Distaste For Learning That They Never Read Another Book As Long As They Live. No, The Mission Is To Inspire You With A Taste For Scholarship - A Taste Which Will Last You All Your Life.