Ads Place 1222

Background Image

You Have Only 30 Seconds In A Tv Commercial. If You Grab Attention In The First Frame With A Visual Surprise, You Stand A Better Chance Of Holding The Viewer. People Screen Out A Lot Of Commercials Because They Open With Something Dull. When You Advertise Fire-extinguishers, Open With The Fire.

-David Ogilvy

Please Wait....
Translating....

You Have Only 30 Seconds In A

David Ogilvy

You Have Only 30 Seconds In A Tv Commercial. If You Grab Attention In The First Frame With A Visual Surprise, You Stand A Better Chance Of Holding The Viewer. People Screen Out A Lot Of Commercials Because They Open With Something Dull. When You Advertise Fire-extinguishers, Open With The Fire.

Views: 2

Topic

More From David Ogilvy

What You Say In Advertising Is More Important Than How You Say It.

I Never Write Fewer Than Sixteen Headlines For A Single Advertisement.

Do Not Address Your Readers As Though They Were Gathered Together In A Stadium. When People Read Your Copy, They Are Alone. Pretend You Are Writing To Each Of Them A Letter On Behalf Of Your Client.

The More Informative Your Advertising, The More Persuasive It Will Be. Before People Making A Buying Decision, They Have Many Questions. For Example, Why They Should Buy From You, Why Your Product Is Better Than Other Similar Products, Why They Should Trust You, And Why They Should Buy It Now, Etc.

I Have A Theory That The Best Ads Come From Personal Experience. Some Of The Good Ones I Have Done Have Really Come Out Of The Real Experience Of My Life, And Somehow This Has Come Over As True And Valid And Persuasive.

Ads Place 3

Ads Place 2

Trending Author

Simon Mainwaring

Category

Ads Place 4

Ads Place 5