Forget All The Conventional 'rules' But One.

For Me, Reading Is Reading.

Business, Life Itself, Is Damned Hard Work If You Wanna Be Good At It. Actually, That's Precisely Wrong. Business Ceases To Be Work When You're Chasing A Dream That Has Engorged You. ("work Should Be More Fun Than Fun" - Noel Coward.) And If The Passion Isn't There. Then Biotech And Plumbing Will Be Equal Drags.

Swipe From The Best, Then Adapt.

When It Comes To E-book Playback Devices And Software, I Have Always Thought That The Emphasis On Ergonomic Concerns As A Tipping Point For The End-user Population Was Misplaced.

But There's No Substitute For Getting Smarter Faster. And The Way You Get Smarter Is To Screw Around Vigorously. Try Stuff. See What Works. See What Fails Miserably. Learn. Rinse. Repeat.