Even The Most Careful And Expensive Marketing

Numbers Of Sales Do Not Correspond To Numbers Of Readers.

Luck Can Often Mean Simple Taking Advantage Of A Situation At The Right Moment, It Is Possible To Make Your Luck By Being Always Prepared.

Even The Most Careful And Expensive Marketing Plans Cannot Sell People A Book They Don't Want To Read.

The First Rule Of Success, And The One That Supersedes All Others, Is To Have Energy. It Is Important To Know How To Concentrate It, How To Husband It, How To Focus It On Important Things Instead Of Frittering It Away On Trivia.

Never Reveal All Of Yourself To Other People; Hold Back Something In Reserve So That People Are Never Quite Sure If They Really Know You.