Don't Hire A Dog, Then Bark Yourself

Advertising Is The Place Where The Selfish Interests Of The Manufacturer Coincide With The Interests Of Society.

To Advertisers: "do Not Compete With Your Agency In The Creative Area. Why Keep A Dog And Bark Yourself?"

Write The Way You Talk. Naturally.

No Sale, No Commission. No Commission, No Eat. That Made An Impression On Me.

It Follows That Unless Your Headline Sells Your Product, You Have Wasted 90 Percent Of Your Money.