It Follows That Unless Your Headline Sells

It Is Flagrantly Dishonest For An Advertising Agent To Urge Consumers To Buy A Product Which He Would Not Allow His Own Wife To Buy.

Consumers Do Not Buy Products. They Buy Product Benefits.

David Ogilvy Made His Copywriters Come Up 100 Different Headlines For Every Ad They Wrote.

The Worst Fault A Salesman Can Commit Is To Be A Bore. Foster Any Attempt To Talk About Other Things; The Longer You Stay The Better You Get To Know The Prospect, And The More You Will Be Trusted.

It's The Lack Of Ambition That Cripples Most People, And Makes Them So Pedestrian In The Advertising/creative Business