Cravings Are What Drive Habits. And Figuring

Cravings Are What Drive Habits. And Figuring Out How To Spark A Craving Makes Creating A New Habit Easier.

Research Suggests That Investment Bankers Are More Prone To Commit Fraud When They Feel The Competitor At Their Heels.

Shampoo Doesn’t Have To Foam, But We Add Foaming Chemicals Because People Expect It Each Time They Wash Their Hair. Same Thing With Laundry Detergent. And Toothpaste—now Every Company Adds Sodium Laureth Sulfate To Make Toothpaste Foam More. There’s No Cleaning Benefit, But People Feel Better When There’s A Bunch Of Suds Around Their Mouth. Once The Customer Starts Expecting That Foam, The Habit Starts Growing.

Some Say Because Music Is As Much About Personal Expression As Listening Pleasure, Sharing Is Integral To Why Songs Have Value In The First Place.

Hiding What You Know Is Sometimes As Important As Knowing It.