Consumers Now Have A Voice. And The

Since Most Corporate Competitors Have The Same Problems With Sustainability And Social Reputation, It's Worth Trying To Solve Them Together.

Creating A Better World Requires Teamwork, Partnerships, And Collaboration, As We Need An Entire Army Of Companies To Work Together To Build A Better World Within The Next Few Decades. This Means Corporations Must Embrace The Benefits Of Cooperating With One Another.

A Social Contract Is The Way Out Of This Dilemma For Corporations That Want To Lead In The 21st Century By Showing Consumers How Seriously They Take Customer Loyalty And Goodwill.

Define What Your Brand Stands For, Its Core Values And Tone Of Voice, And Then Communicate Consistently In Those Terms.

The Leverage And Influence Social Media Gives Citizens Are Rapidly Spreading Into The Business World.