Compete With The Immortals

Our Business Is Infested With Idiots Who Try To Impress By Using Pretentious Jargon.

There Is One Catagory Of Advertising Which Is Totally Uncontrolled And Flagrantly Dishonest: The Television Commercials For Candidates In Presidential Elections.

I Figure That My Staff Will Be Less Reluctant To Work Overtime If I Work Longer Hours Than They Do.

Readers Travel So Fast They Don't Stop To Decipher The Meaning Of Obscure Headlines.

The Trouble With Many Copywriters In General Agencies Are That They Don't Really Think In Terms Of Selling. They Have Never Written Direct-response; They Have Never Tasted Blood