Our Business Is Infested With Idiots Who

Within Every Brand Is A Product, But Not Every Product Is A Brand.

Making The Logo Twice The Size Is Often A Good Thing To Do, Because Most Advertisements Are Deficient In Brand Identification. Showing The Clients' Faces Is Also A Better Stratagem Than It May Sound, Because The Public Is More Interested In Personalities Than In Corporations. Some Clients Can Be Projected As Human Symbols Of Their Own Products.

The Most Important Word In The Vocabulary Of Advertising Is Test. If You Pretest Your Product With Consumers, And Pretest Your Advertising, You Will Do Well In The Marketplace.

Write The Way You Talk. Naturally.

Be More Ambitious. Don't Bunt. When You Get A Job To Do A Story Or An Ad, Try And Hit The Ball Out Of The Park Every Time