Companies Do Not Do New Things Because

Competition For The Future Is Competition To Create And Dominate Emerging Opportunities-to Stake Out New Competitive Space. Creating The Future Is More Challenging Than Playing Catch Up, In That You Have To Create Your Own Roadmap.

What's True For Churches Is True For Other Institutions: The Older And More Organized They Get, The Less Adaptable They Become. That's Why The Most Resilient Things In Our World - Biological Life, Stock Markets, The Internet - Are Loosely Organized.

Dakota Tribal Wisdom Says That When You're On A Dead Horse, The Best Strategy Is To Dismount. Of Course, There Are Other Strategies. You Can Change Riders. You Can Get A Committee To Study The Dead Horse. You Can Benchmark How Other Companies Ride Dead Horses. You Can Declare That It's Cheaper To Feed A Dead Horse. You Can Harness Several Dead Horses Together. But After You've Tried All These Things, You're Still Going To Have To Dismount.

Are We Changing As Fast As The World Around Us?

We've Reached The End Of Incrementalism. Only Those Companies That Are Capable Of Creating Industry Revolutions Will Prosper In The New Economy.