Change Is Not So Much About Being

Become A "learning Organization". Shuck Your Arrogance - "if It Isn't Our Idea, It Can't Be That Good" - And Become A Determined Copycat/ Adapter/ Enhancer.

Everyone Has A Chance To Learn, Improve, And Build Up Their Skills.

I Don't Want The 35-year-olds In My Audience To Think Of Me As As 'pops' Giving The Kind Of Advice That Only 65-year-olds Can Understand.

The Whole Secret To Our Success Is Being Able To Con Ourselves Into Believing That We're Going To Change The World Because Statistically We Are Unlikely To Do It.

'in Search Of Excellence' - Even The Title - Is A Reminder That Business Isn't Dry, Dreary, Boring, Or By The Numbers. Life At Work Can Be Cool - And Work That's Cool Isn't Confined To Tiger Woods, Yo-yo Ma, Or Tom Hanks. It's Available To All Of Us And Any Of Us.