Bold Botches Are To Be Cherished.

Swipe From The Best, Then Adapt.

Unless You Walk Out Into The Unknown, The Odds Of Making A Profound Difference In Your Life Are Pretty Low.

Today Brands Are Everything, And All Kinds Of Products And Services - From Accounting Firms To Sneaker Makers To Restaurants - Are Figuring Out How To Transcend The Narrow Boundaries Of Their Categories And Become A Brand Surrounded By A Tommy Hilfiger-like Buzz.

The 'value Added' For Most Any Company, Tiny Or Enormous, Comes From The Quality Of Experience Provided.

To Meet The Demands Of The Fast-changing Competitive Scene, We Must Simply Learn To Love Change As Much As We Have Hated It In The Past.