Before You Promise To Change The World,

By All Means, Fire The Customers Who Aren't Worth The Time And The Trouble. But Understand That The Moment You Insist The Customer Is Wrong, You've Just Started The Firing Process.

Mass Attention Is Almost Unattainable And It's Not Clear That You Want It.

Persistence Isn't Using The Same Tactics Over And Over. Persistence Is Having The Same Goal Over And Over.

The Market And The Consumer And Idea Trump The System.

Believe In What You Do, Because You May Have To Do It For A Long Time Before It Catches On.