As Soon As You Are Willing To

You Can Listen To What People Say, Sure. But You Will Be Far More Effective If You Listen To What People Do.

If You Measure It, It Will Improve.

Playing Safe Is Very Risky.

Marketers Want To Get Their Messages In Front Of You. They Must Get Their Messages In Front Of You, Just To Survive. The Only Problem Is-do You Really Want More Marketing Messages?

Stop Trying To Find The Formula That Will Instantly Make Your Idea Into A Winner. Instead Of Being Scientists, The Best Marketers Are Artists. They Realize That Whatever Is Being Sold Is Being Purchased, Because It Creates An Emotional Want, Not Because It Fills A Simple Need.