Playing Safe Is Very Risky.

What People Want Is The Extra, The Emotional Bonus They Get When They Buy Something They Love.

The Opportunity Is Not In Being Momentarily Popular With The Anonymous Masses. It's In Being Missed When You're Gone, In Doing Work That Matters To The Tribe You Choose.

If Failure Is Not An Option, Neither Is Success. Innovation Is Just Repeated Failure Till You Come Up With Something That Works.

Just Because Something Is Easy To Measure Doesn't Mean It's Important.

It's Time To Stop Complying With The System And Draw Your Own Map. Stop Settling For What's Good Enough And Start Creating Art That Matters.