A Good Advertisement Is One Which Sells

If You Want Action, Don’t Write. Go And Tell The Guy What You Want.

A Good Advertisement Is One Which Sells The Product Without Drawing Attention To Itself.

Does Advertising Corrupt Editors? Yes It Does, But Fewer Editors Than You May Suppose... The Vast Majority Of Editors Are Incorruptible.

It Has Been Found That The Less An Advertisement Looks Like An Advertisement And The More It Looks Like An Editorial, The More Readers Stop, Look, And Read.

What You Say In Advertising Is More Important Than How You Say It.