A Consumer Is Not A Moron. She's

Every Ad Is An Investment In The Long-term Image Of A Brand.

The Psychiatrists Say That Everybody Should Have A Hobby. The Hobby I Recommend Is Advertising

I Do Not Regard Advertising As Entertainment Or An Art Form, But As A Medium Of Information.

What You Learn Is More Important Than What You Earn.

Shakespeare Wrote His Sonnets Within A Strict Discipline, Fourteen Lines Of Iambic Pentameter, Rhyming In Three Quatrains And A Couplet. Were His Sonnets Dull? Mozart Wrote His Sonatas Within An Equally Rigid Discipline - Exposition, Development, And Recapitulation. Were They Dull?.