Zero Invites Imagination, But Small Numbers Invite

There Was A Study Done In The Early 20th Century Of All The Entrepreneurs Who Entered The Automobile Industry Around The Same Time As Henry Ford; There Were Something Like 500 Automotive Companies That Got Funded, Had The Internal Combustion Engine, Had The Technology, And Had The Vision. Sixty Percent Of Them Folded Within A Couple Of Years.

Customers Don't Know What They Want. There's Plenty Of Good Psychology Research That Shows That People Are Not Able To Accurately Predict How They Would Behave In The Future. So Asking Them, 'would You Buy My Product If It Had These Three Features?' Or 'how Would You React If We Changed Our Product This Way?' Is A Waste Of Time. They Don't Know.

Leadership Requires Creating Conditions That Enable Employees To Do The Kinds Of Experimentation That Entrepreneurship Requires.

We Need To Reengineer Companies To Focus On Figuring Out Who The Customer Is, What's The Market And What Kind Of Product You Should Build.

Better To Have Bad News That's True Than Good News We Made Up