You Just Can't Get Too Focused On

There Was A Proposal In California That Would Keep Out Wal-mart But Allow Costco. You Opposed It. Are You Nuts? That's True: I Always Oppose These Kinds Of Things. Competition Makes Us Better. Some Of Our Best Stores Have A Sam's Club Next Door.

You Have To Worry About Where The Business Is Headed Long-term.

You Could Raise The Price Of, Say, A Bottle Of Ketchup To $1.03 Instead Of $1, And No One Would Know. Raising Prices Just 3% Per Product Would Add 50% To Your Pretax Income. Why Not Do It? It's Like Heroin: You Do A Little And You Want A Little Bit More. Raising Prices Is The Easy Way.

If We Take Care Of The Business And Keep Our Eye On The Goal Line, The Stock Price Will Take Care Of Itself.

Our Attitude Is That If You Hire Good People And Pay Them A Fair Wage, Then Good Things Will Happen For The Company.