Work With Your Competitors When The Interest

Corporate America Cannot Afford To Remain Silent Or Passive About The Downward Spiral We Are Undergoing. It Cannot Turn A Blind Eye To How Difficult The Experience Of Life Is For So Many Of Their Customers.

In The Social Business Marketplace, Brands That Hope To Build Loyal And Growing Communities Do So Most Effectively When They Demonstrate Their Core Values And Allow A Community To Build And Engage Around It.

Refuse To Accept The Belief That Your Professional Relevance, Career Success Or Financial Security Turns On The Next Update On The Latest Technology. Sometimes It's Good To Put The Paddle Down And Just Let The Canoe Glide.

Too Many Brands Treat Social Media As A One Way, Broadcast Channel, Rather Than A Two-way Dialogue Through Which Emotional Storytelling Can Be Transferred.

A World In Which Government Is Burdened By Historic Debt, Philanthropy Has Limited Resources, And The Private Sector Is Only Interested In Its Own Personal Gain Is Simply Unsustainable.