Without People Pushing Against Your Quest To

Go For The Edges. Challenge Yourself And Your Team To Describe What Those Edges Are, And Then Test Which Edge Is Most Likely To Deliver The Marketing Results You Seek.

The Easier It Is To Quantify, The Less It's Worth.

All Great Programmers Learn The Same Way. They Poke The Box. They Code Something And See What The Computer Does. They Change It And See What The Computer Does. They Repeat The Process Again And Again Until They Figure Out How The Box Works.

It's Impossible To Have A Coin With Only One Side. You Can't Have Heads Without Tails. Innovation Is Like That. Initiative Is Like That. Art Is Like That. You Can't Have Success Unless You're Prepared To Have Failure. As Soon As You Say, 'failure Is Not An Option,' You've Just Said, 'innovation Is Not An Option.'

We Know What You Want To Accomplish... The Real Question Is, 'what Are You Willing To Push Through The Dip For?' What Are You Willing To Stand Up For, Bleed For, Commit To And Generally Be Unreasonable About? Because That's What's Going To Actually Get Done.