...who We Are And What We Do

If You Want To Live A Memorable Life, You Have To Be The Kind Of Person Who Remembers To Remember.

Jonah Lehrer Is One Of The Most Talented Explainers Of Science That We’ve Got. What A Pleasure It Is To Follow His Investigation Of Creativity And Its Sources. Imagine Is His Best Book Yet.

Monotony Collapses Time. Novelty Unfolds It.

Over The Last Few Millennia We've Invented A Series Of Technologies - From The Alphabet To The Scroll To The Codex, The Printing Press, Photography, The Computer, The Smartphone - That Have Made It Progressively Easier And Easier For Us To Externalize Our Memories, For Us To Essentially Outsource This Fundamental Human Capacity.

As Bad As We Are At Remembering Names And Phone Numbers And Word-for-word Instructions From Our Colleagues, We Have Really Exceptional Visual And Spatial Memories.