When Your Back Is Against The Wall

People Don't Want Simply To Buy The Product, They Want To Have Sympathy With The Company Too.

A Social Conscience Is Not Incompatible With Profit.

We Can Wake Up One Morning And Find That The Technology Of This Virtual, Inter-connected World Wasn't The Liberating Force We Thought, But Binds Us Ever More Tightly Under The Control Of The Money Men.

It Is A Critical Job Of Any Entrepreneur To Maximize Creativity, And To Build The Kind Of Atmosphere Around You That Encourages People To Have Ideas. That Means Open Structures, So That Accepted Thinking Can Be Challenged.

But If You Can Create An Honorable Livelihood, Where You Take Your Skills And Use Them And You Earn A Living From It, It Gives You A Sense Of Freedom And Allows You To Balance Your Life The Way You Want.