When You Think About Uber And Airbnb And The Other Companies That Are Turning Things Upside Down, Uber Isn't Big 'cause They Ran A Lot Of Ads. They're Big Because Someone Took Out Their Iphone And Said To Their Friend, Watch This, And Pressed A Button And A Car Pulled Up.

-Seth Godin

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When You Think About Uber And Airbnb

Seth Godin

When You Think About Uber And Airbnb And The Other Companies That Are Turning Things Upside Down, Uber Isn't Big 'cause They Ran A Lot Of Ads. They're Big Because Someone Took Out Their Iphone And Said To Their Friend, Watch This, And Pressed A Button And A Car Pulled Up.

Topic

Thinking

Iphone

Uber

The Best Time To Start Promoting Your Book Is Three Years Before It Comes Out. Three Years To Build A Reputation, Build A Permission Asset, Build A Blog, Build A Following, Build Credibility And Build The Connections You'll Need Later.

Book

Writing

Years