When You Start To Confuse Freddie Mac,

A Price Drop In A Good Stock Is Only A Tragedy If You Sell At That Price And Never Buy More. To Me, A Price Drop Is An Opportunity To Load Up On Bargains From Among Your Worst Performers And Your Laggards That Show Promise. If You Can't Convince Yourself "when I'm Down 25 Percent, I'm A Buyer" And Banish Forever The Fatal Thought "when I'm Down 25 Percent, I'm A Seller," Then You'll Never Make A Decent Profit In Stocks.

Spend At Least As Much Time Researching A Stock As You Would Choosing A Refrigerator.

Thousands Of Experts Study Overbought Indicators, Oversold Indicators, Head-and-shoulder Patterns, Put-call Ratios, The Fed's Policy On Money Supply, Foreign Investment, The Movement Of The Constellations Through The Heavens, And The Moss On Oak Trees, And They Can't Predict Markets With Any Useful Consistency, Any More Than The Gizzard Squeezers Could Tell The Roman Emperors When The Huns Would Attack.

The Worst Thing You Can Do Is Invest In Companies You Know Nothing About. Unfortunately, Buying Stocks On Ignorance Is Still A Popular American Pastime.

If You Can Find A Company That Can Get Away With Raising Prices Year After Year Without Losing Customers (an Addictive Product Such As Cigarettes Fills The Bill), You've Got A Terrific Investment.