When You Set Down The Path To

Catering To The Passionate Is Exactly What You Should Do.

The Goal, Then, Isn't To Draw Some Positioning Charts And Announce That You Have Differentiated Your Product. No, The Opportunity Is To Actually Create Something That People Choose To Talk About, Regardless Of What The Competition Is Doing.

If You Can't Be Remarkable, Perhaps You Should Consider Doing Nothing Until You Can.

If You Take Action, You Will Be Judged. There's No Way Around It. The Alternative, Of Course, Is Much Safer. To Be Ignored. Up To You.

Instead Of Focusing On Arguing With People Who Say No, It Might Be Easier To Get Near The People Who Like To Say Yes.