When You Reach For The Stars You

I Believe That Superior Creative Work Always Has Been, Is, And Always Will Be The Hub Of The Wheel In Any Successful Agency

Too Many Ads That Try Not To Go Over The Reader's Head End Up Beneath His Notice.

Good Advertising Is A Happy Wedding Of Words And Pictures, Not A Contest Between Them.

Anyone Who Thinks That People Can Be Fooled Or Pushed Around Has An Inaccurate And Pretty Low Estimate Of People - And He Won't Do Very Well In Advertising.

If You Can't Turn Yourself Into Your Customer, You Probably Shouldn't Be In The Ad Writing Bsuiness At All.