When You Are Eighty Years Old, And

If You Invent Frequently And Are Willing To Fail, Then You Never Get To That Point Where You Really Need To Bet The Whole Company.

We've Done Price Elasticity Studies, And The Answer Is Always That We Should Raise Prices. We Don't Do That, Because We Believe -- And We Have To Take This As An Article Of Faith -- That By Keeping Our Prices Very, Very Low, We Earn Trust With Customers Over Time, And That That Actually Does Maximize Free Cash Flow Over The Long Term.

Invention Requires A Long-term Willingness To Be Misunderstood.

Effective Process Is Not Bureaucracy. Bureaucracy Is Senseless Process.

Amazon Pages And Amazon Upgrade Leverage Amazon's Existing 'search Inside The Book' Technology To Give Customers Unusual Flexibility In How They Buy And Read Books, .. In Collaboration With Our Publishing Partners, We're Working Hard To Make The World's Books Instantly Accessible Anytime And Anywhere.