When I Do Have Choice I Try

Too Many Choices Can Overwhelm Us And Cause Us To Not Choose At All. For Businesses, This Means That If They Offer Us Too Many Choices, We May Not Buy Anything.

I Could Wear Makeup Today, And One Person Would Say It Looks Bland, Another Would Say It Looks Fake, And Another Might Tell Me I Look Really Natural. Everyone Is Convinced Their Opinion Is The Truth, And That's What I Struggle Against.

What Leads Us Astray Is Confusing More Choices With More Control. Because It Is Not Clear That The More Choices You Have The More In Control You Feel. We Have More Choices Than We've Ever Had Before.

Like, People Are Less Likely To Invest In Their Retirement When They Have More Options In Their 401k Plans Than When They Have Fewer.

People Don't Put As Much Of An Emphasis In Expanding Their Choices, So That, You Know, One Of The Things That I Learned When I Was In Japan Way Back In The 1990's And There Were All These Quarrels Happening Between The U.s. And Japan About Allowing More American Products Into The Japanese Market.